STUDY OF ONLINE GROCERY SHOPPING IN THE EUROPEAN UNION: INFLUENCE OF SOCIO-ECONOMIC FACTORS

Abstract

In the digital economy, online grocery shopping is growing in the countries of the European Union. The main objective of the present work is to investigate the dynamics of the relationship between the online grocery shopping by individuals and the size of the Gross Domestic Product per capita of the 27-member states of the European Union, and on this basis draw corresponding conclusions and summaries. The geographical focus of the study is on the online shopping of European consumers. The measurement of the investigated dependencies is carried out using the statistical software for computer processing – IBM SPSS Statistics and the Excel program. Analyzes were based on the method of linear regression and correlation. The time span of the study is 2013-2023. The results of the study interpret the variation of online grocery shopping due to a socio-economic factor such as Gross Domestic Product per capita. The generalizations and conclusions drawn are useful for characterizing the determinants of the changing behavior of European consumers.