ANALYZING KEY PERFORMANCE INDICATORS (KPIS) AS IMPACT FACTORS IN ECONOMIC TOURISM DEVELOPMENT IN BULGARIA COMPARED TO BALKAN EU COUNTRIES
Author: Assis. Prof. PhD Violeta Doneva-Yankulova
Abstract
This research aims to thoroughly analyze the significance of Key Performance Indicators (KPIs) as impact factors in the economic tourism development of Bulgaria, in comparison with other Balkan EU member states. The tourism sector holds substantial economic importance for Bulgaria and its Balkan neighbors, and understanding its influence is crucial. The study focuses on how KPIs can be utilized to measure the economic, social, and cultural value of tourism in the context of Balkan EU countries. Through a detailed analysis of relevant KPIs, the research seeks to provide valuable insights for optimizing tourism strategies and promoting sustainable economic development across the region.