IMPACT OF SUSTAINABLE PRODUCTION ON THE DEVELOPMENT OF INTERNATIONAL BUSINESS

Abstract

This research aims to identify the impact of sustainable production on the development of international business. The research focuses on the global shift towards sustainability and its impact on business in various directions. Analyze the importance of sustainable production in achieving successful and sustainable international business development by building a structural model using the structural modeling method and testing the validity and quality of the models. The impact of sustainable production includes environmental, economic, and social factors, and the development of international business is adopted by attracting customers and investors, product quality and building the reputation of the brand, The research reached a set of conclusions and recommendations and the research hopes that the results and recommendations will contribute to enhancing awareness of the importance of sustainability and encouraging more companies to adopt sustainable production practices in the context of international business