BEYOND FRANCOPHONIE: UNDERSTANDING THE RISE OF ENGLISH-SPEAKING PREFERENCES FOR MOROCCAN STUDENTS IN MANAGEMENT
Authors: Dr. Karim DARBAN, Dr. Smail KABBAJ
Abstract
This study investigates the transition of Moroccan students from French-speaking to English-speaking destinations and programs for studying abroad. Employing quantitative research methods, trends and patterns in destination preference over time are identified. The results unveil a notable shift in destination preferences among Moroccan students, moving from French-speaking countries to English-speaking ones in recent years. The implications of these findings offer valuable insights and enhanced utility for stakeholders, particularly universities and governmental entities aiming to allure international students from North Africa